Luc De Haes

Luc grew up in Congo. He holds a Master Degree in Organizational Psychology (K.U. Leuven – with honors) and accomplished his initial ambition to study cultural differences when attending a Master in Anthropology in 1996 at the Catholic University of Leuven in an open enrollment status.

He started his career in 1979 as a logistics and sales manager based in Rwanda & Kenya (2 years), Egypt (5 years), France and The Netherlands.

He acquired his trainer & consulting skills as a management consultant & sales trainer for Mercuri International.

Luc developed his marketing acumen when acting as the marketing & sales director (management videos with professors from INSEAD) at Video Management.

He created what is today LEUVION in 1994 and focuses on the business development of companies across borders (see our reference list of customers) with a personal emphasis on the cultural challenges.

He worked with PLATINUM technology – Chicago, and later, when acquired by Computer Associates, for CA – New York, as the training manager for EMEA from late 1998 till early 2001.

Luc teaches at the University of Ghent, at the Vlerick Business School, the Antwerp Management School (AMS) and at international organizations such as the European Commission.

Luc is an accredited coach for international growth by the Flemish Government: Certificate.

In 2006, his book “Groeien in het buitenland” (Growing across borders), published in Dutch, summarizes his life experiences of growing business across borders with interesting cases of medium sized Belgian  companies such as Vyncke, Eliona, Somati, Sarens Group, Soudal and Polo Group.

Luc gives his seminars in English, French and Dutch.